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Your Coaching Starts Now

Click below and complete the form to get started on your journey.

Some of the topics you will be trained on, as your coaches it is our responsibility to determine what your need is and where we need to focus our time with you for your first semester.
• Mindset
• Business Tactics
• Profit and Loss Statements
• Personal Budgets
• Your One Thing
• Relationships
• Communication
• Economics
• Social Media Marketing and Branding
• Time Management
• Team Building
• Culture at work and at home
• Fitness
• Combined 60 Years of experience running successful businesses
• Scripting and Cold Calling
• Proper Caterer

Founder and Head Coach: SCOTT CROUCH

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Scott Crouch began his life as an abandoned baby. Today, he is a successful real estate entrepreneur, directly involved with the sale of millions of dollars of real estate throughout Arizona, California, and Hawaii.
In 1966, he was adopted by Don and Marilyn Crouch and was raised in south Phoenix. After graduating from South Mountain High School, Scott attended Arizona State University. After college he began selling resale homes and expanded his interests in Real Estate. In 1993, he was named the New Home Sales Person of the Year in Arizona by the Home Builders Association. Crouch was also recognized as the 40 under 40 Businessman of the year in the Phoenix Business Journal.

In 1997, Scott took a gamble and accepted a position with the Austin, Texas-based Keller Williams Corp. at a dramatically lower salary, working for co-founder Gary Keller and now partners Barry Kramer and Scott Agnew thru coaching, training and consulting real estate agents in the Valley, Keller Williams was fast becoming a BOLD force.

It is a decision he has never regretted. Since joining Keller Williams International, Scott has successfully helped launch four Keller Williams franchises in Scottsdale, Tempe, Ahwatukee and the Phoenix area, which collectively employ more than 650 agents with more than $1.5 billion in residential real estate sales in the metro Phoenix. Crouch has been Southwest Regions Team Leader of the Year, Coach of the Year, and is a member of the Southwest Region Hall of Fame for Keller Williams. He also co-owns the Northern California and Hawaiian region for Keller Williams International, and mortgage and title companies in the Phoenix area.

Scott Crouch is also a Keller Williams University International Master Faculty instructor and with Keller Williams learning-based platform of real estate training and life balance it reinforces why Keller Williams has grown to the 3rd largest in the world.


Constantly motivated by his desire to “help people grow both personally and professionally,former students say” Scott brings a passionate and energetic teaching style to his students, creating an enriching and unforgettable experience.

Crouch says "I owe all my business success to Gary Keller and the tremendous leadership team and culture he has assembled"


Scott is passionate about helping children and those less fortunate. His philanthropic work also includes working with the Scottsdale Active 20/30 Club, which was founded to support children’s charities throughout the Valley by hosting special events. He truly believes in the club’s motto that “A man never stands as tall as when he kneels to help a child.”

Scott has 4 children with his wife of 21 years Lori. Tyler, Zach, Nevaeh and Brycen. The children all attend Desert Garden Montessori School where they are schooled in the Montessori way. He coaches his son’s Little League Baseball team and is active in all of the children’s activities, which at times is quite a handful. Scott also believes you must keep your Mind, Body, and Soul healthy and strong.


Scott strives to implement integrity into everything he does. He believes real estate agents should be advocates for buyers and sellers, and each and every step he has taken in his career reflects that. Scott has become a local and national leader by using his experience and strong values to not only create his own successes, but to foster it in others.


Scott dreams big and inspires others to dream big as well. He always makes the most of each day and is eager to lead and help others.

Founder and Head Coach - Ricky Khamis

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💀 ABOUT ME – RICKY KHAMIS

I’m not a life coach. I’m not here to coddle you, motivate you, or sell you on a dream.
I’m here to rebuild your discipline, raise your standard, and help you dominate the life you were supposed to live.

I grew up like a lot of people—scrappy, underestimated, and full of fire. I joined the Army at 18 and served in the legendary 82nd Airborne Division as an 11 Bravo Infantryman. I didn’t just serve—I jumped out of planes with a rifle and a mission, learning firsthand what it meant to operate under pressure, execute when tired, and lead when others froze.

That foundation? It forged everything that came after.

When I transitioned into civilian life, I didn’t have a playbook. But I had grit, hunger, and a chip on my shoulder big enough to move mountains. I worked my way up from gym rat to general manager, then pivoted into the mortgage industry in 1999—starting from zero.

Over the last 25 years, I’ve built mortgage teams, launched companies, led sales organizations, and closed hundreds of millions in volume. I’ve seen booms. I’ve survived crashes. I’ve rebuilt from nothing—twice. And while others quit or coast, I got sharper, meaner, more focused.
I’ve been married for over two decades, raised five kids, and stayed in shape the whole damn time—because how you do anything is how you do everything.

But here’s what really matters:
I’ve coached top producers who lost their fire, young men who forgot who they were, and CEOs drowning in noise—and every single time, the answer was the same:

Discipline. Execution. Reps. And a relentless standard.

Most people don’t need more information. They need accountability.
They need a framework that cuts through distraction.
They need a coach who doesn’t care about your comfort—only your outcome.

That’s where I come in.

I built my coaching system for people who are sick of playing small:

  • Mortgage pros stuck in “average” mode.

  • Business owners bleeding potential.

  • Men who are strong on paper—but weak in routine.

  • Anyone chasing more money, more peace, more power—and willing to bleed to get it.

I don’t coach for likes. I coach for legacy.
I’m not your friend. I’m your force multiplier.

So if you’re still looking for balance, ease, and positive vibes…
I’m not your guy.
But if you’re ready to work, suffer, sacrifice—and finally win the damn day?

Let’s go.